Brand book for CHELA Ukraine

CHELA Ukraine is a Ukrainian cleaning and pest control brand that needed a structured visual identity system for consistent use across business, marketing, and partner communication. The brand required clear logo rules, color standards, typography guidance, and branded applications that could support a professional service image. Prakhova Studios created a detailed 73-page brand book and a separate logobook covering logo versions, safe space, mini versions, color usage, monochrome versions, and partnership branding. The result is a practical brand system that helps CHELA Ukraine communicate with more clarity, consistency, and trust.

CHELA Ukraine needed to turn its visual identity into a usable system that could support everyday brand communication. The main challenge was to create clear rules for logo use, typography, colors, and branded materials so the brand would remain recognizable across formal documents, marketing assets, partner placements, and small-format applications.

Prakhova Studios organized the CHELA Ukraine identity into a detailed brand book supported by a focused logobook. The logo system includes official standard, shortened, iconic, blue monochrome, white monochrome, and black monochrome versions, with rules for safe space and incorrect usage. The color system uses a practical combination of orange, blue, navy, white, and black, while Montserrat gives the brand a clean, readable typographic foundation. The final guidelines also cover branded applications and partner logo placement, helping the team use the identity consistently across real business contexts.