Brand book & UI system for Fiet

Fiet is a decentralized DeFi protocol that connects traditional financial liquidity with onchain finance through liquidity commitments. The brand needed a secure, structured, and credible visual system for institutional investors, DeFi platforms, Web3 teams, and funds. Prakhova Studios created a complete brand book and UI system, including logo rules, typography, color palettes, responsive grids, spacing, buttons, gradients, and currency icon architecture. The result is a scalable brand foundation for product interfaces, investor communication, and institutional Web3 positioning.

Fiet needed a visual system that could communicate trust, precision, and technical maturity without relying on typical crypto aesthetics. The brand also had to support product UI, investor-facing materials, currency iconography, and future platform growth through one consistent design language.

Prakhova Studios built the Fiet brand system around the idea of structured liquidity meeting decentralized movement. The logo concept uses the collision of a square and a circle to represent the relationship between TradFi structure and DeFi flow. The visual identity was extended into a dark, high-contrast interface language with Electric Mint as the primary brand color, supported by Persian Rose, Sunglow, neutral scales, and controlled gradients. The brand book also defines UI foundations, responsive grid logic, button behavior, shape principles, and a consistent icon system for global fiat currencies and crypto assets.