Logo for SaaS in sport and gym industry

Peakplan needed a limited-scope logo for its pre-launch landing page and early marketing use. The client wanted a clean and modern identity that avoided typical fitness visuals such as weights, muscles, or aggressive sports styling. Prakhova Studios developed a sharper, more contemporary logo direction based on an upward double-chevron concept that suggests progress, structure, and momentum. The result gave the product a simple, flexible identity suitable for digital marketing, mobile icon use, and future brand development.

The client needed a fast, focused logo solution without building a full brand system at this stage. The mark had to feel credible in marketing channels and small digital formats while avoiding generic fitness or sports logo tropes. It also needed to leave room for a broader identity system in a later phase.

Prakhova Studios built the logo around a refined double-chevron symbol derived from the client’s preferred direction. The rounded version from the earlier reference was reworked into a cleaner, sharper, and more modern form that aligned better with SaaS-style branding. The final concept used a green tone and included two wordmark variations to support early testing and pre-launch use across landing page and mobile contexts.