Brand identity & brand guidelines for AgeLens

AgeLens is an AI-powered mini game designed to guess a user’s age through the camera and turn the result into a fast, shareable interaction. The product needed a visual identity that would feel friendly, simple, and memorable across mobile browsers, social sharing, and Telegram Mini App use. Prakhova Studios developed a complete brand identity system with a logo, symbol logic, typography, color palette, and usage guidelines. The work helped AgeLens move toward launch with a clear visual foundation and consistent rules for digital rollout.

AgeLens needed to make an AI-based interaction feel human, light, and instantly understandable. The identity also had to stay consistent at very different scales, from a full brand presentation to compact icons, avatars, stickers, and product interface elements.

Prakhova Studios built the identity around a friendly symbol that combines a smile, a selfie gesture, a camera flash, and a user reference into one simple mark. The logo system was designed to work across full-size brand materials and small digital formats without losing recognition. The guidelines define spacing, color use, monochrome versions, typography hierarchy, and incorrect logo usage, giving the team a clear framework for consistent implementation.