Brand book for Shark Trade&Crypto

Shark Trade&Crypto is an energetic cryptocurrency brand focused on making crypto easier to understand and more accessible to a wider audience. The brand needed a clear guideline system that would protect visual consistency across marketing, communication, and digital materials. Prakhova Studios developed a structured brand book covering logo usage, typography, color palettes, gradients, and misuse rules. The result is a practical identity framework that helps the brand communicate with more clarity, confidence, and visual consistency.

Shark Trade&Crypto needed a brand system that could balance energy with trust. In a category where communication often becomes complex or visually inconsistent, the brand needed clear rules for logo use, color application, typography, and branded materials.

Prakhova Studios organized the Shark Trade&Crypto identity into a clear brand book with practical rules for daily use. The logo system includes primary, extended, horizontal, and miniature versions, supported by construction logic and spacing rules. The visual language is built around a sharp contrast between Electric Pink, deep blue tones, aqua shades, black, and white, with gradients added for more dynamic digital applications. Typography guidelines define Montserrat as the core typeface, helping the brand maintain a clean and recognizable voice across communication formats.